INTRODUCTION

A Competent, dynamic, and an organized advertising campaign is essential for the success of any business, may it be, industrial, commercial, show business, school/college, or a shopping mall. The product has to be displayed /advertised in a manner that it attracts everyone, especially the potential buyers. This is the most difficult stage of any business and one of the major factors for success or failure of any business. Remember all customers are critical of new products and services.

Mode of advertising any product must be chosen very carefully, public environment must be considered foremost. Various sizes of hoarding, wall writings, poster pasting etc are few effective ways of advertising a product. Latterly electronic media has also become a very effective mode for advertising but extremely expensive, most business cannot afford it. Therefore exhibition displays are the only answer for them to advertise their products with in their budget.

EXIBITION DISPLAYS:

This is the latest trend in advertising which is most effective, handy and flexible systems are the Exhibition Displays. E.g. Pop up displays, trolley and counter displays. There are inexpensive, easy to handle, easy to transport, eye catching and most effective. Main feature of exhibition displays are:

• Retractable
• Inexpensive
• Easy to use
• Easy to assemble(less than a minute)
• Adjustable heights
• Light weight
• Easy transportation (supplied with carry bags)

COFIGURATIONS

Exhibition displays are of different types, having varing sizes, shapes and display modes. The most common and effective are

• Roll up
• Pull ups
• Retractable display systems
• Banner stands
• Counters
• Pop up displays

They vary in height length, width and are easily portable.

ADVANTAGES

ü      Due to being light weight and portable they can be displayed almost every where, especially in commercial area/shopping malls. E.g. outside/inside a shop displaying a single product or all products being sold.

ü      There place of display can be change as and when desired (hourly/daily/weekly).

ü      Point out display can be entrances/exits of schools, colleges, airports, stadium, courts and road sides to convey any specific information. e.g.

§         Ad for a drama being stage in school/ college auditorium

§         Ad for rent a car

§         Ad for hotel accommodations at airports/ railway stations/ bus stands

§         Special messages in hospital corridors for patient information regarding drugs/ medicines or any special treatment available

ü      Exhibition displays are color laminated printed banners, therefore they are colorful and attract potential buyers.

ü      They are cheaper as compare to other mode of advertising e.g. large side holdings, electronic media etc

ü      They can be made in large number and placed at various point in the same facility, thus ensuring maximum people can see and read it.

ü      Easy to store at a closing times both packed and unpacked.

ü      Exhibition displays can be placed in the main offices of chief executive, directors and senior managers of any business, industry. They will serve dual purpose. Firstly they will decorate the office and secondly they convey the message of the product of a particular industry to al those coming to meet these officials. i.e. killing two birds with one stone.  

ü      When certain campaigns are organized e.g campaign against polio, cancer, aids etc is same set of exhibition displays can be used again and again at different venues, thus achieving a considerable financial saving, effort and time.

ü      Similarly if some stage drama or a musical shows are to be stage at different venues, same exhibition displays can be used both for advertisement and decoration again and again.

To summarize one can easily say that exhibition displays are advertising modes which are:

v     Cheaper

v     Affordable

v     Flexible

v     Reusable

v     Effective

v     Attractive

v     Decorative display at purchase point

v     Ad with ease and style

v     Reliable mechanism

v     Color laminated printed banners

v     Easy to carry/ transport